Sukomardojo T, Biyanto F, Indrawati RS, Barki K, Syamsuddin S. UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION. Branding: JBM [Internet]. 2023 Aug. 9 [cited 2026 Jan. 11];2(1). Available from: https://www.journal.uinsgd.ac.id/index.php/branding/article/view/28966