The The Construction of Husein Ja'far's Character in the Digital Da'wah Space: A Critical Discourse Analysis of “Pemuda Tersesat” Content
Konstruksi Penokohan Husein Ja’far dalam Ruang Dakwah Digital: Analisis Wacana Kritis pada Konten Pemuda Tersesat
DOI:
https://doi.org/10.15575/cjik.v9i2.51432Keywords:
digital da’wah, discourse analysisAbstract
This study explores how Husein Ja’far constructs his persona as a moderate, relatable, and intellectual preacher through the YouTube program Pemuda Tersesat. Using Norman Fairclough’s Critical Discourse Analysis, the research examines textual, discursive, and social dimensions to uncover how language, humor, and ideology contribute to shaping his public image. The findings reveal that Husein Ja’far integrates humor techniques such as satire and callback, along with informal and accessible language, to engage effectively with young audiences. His approach reflects the principles of tawazun (balance) and i‘tidal (straightforward and decisive), emphasizing a moderate Islamic perspective that bridges spirituality with rational and psychological understanding. Beyond digital communication, his influence is evident in the social movement Celengan Pemuda Tersesat, which mobilized collective empathy and solidarity during the COVID-19 pandemic. This study concludes that Pemuda Tersesat exemplifies a transformative form of digital da’wah, where religious discourse, media engagement, and social awareness intersect to redefine religious authority in Indonesia’s digital age.
References
Abusharif, I. N. (2024a). Religious Knowledge Production and Digital Affordances. Journal of Islamic and Muslim Studies, 9(1), 108–114. https://doi.org/10.2979/jims.00030
Abusharif, I. N. (2024b). Religious Knowledge Production and Digital Affordances. Journal of Islamic and Muslim Studies, 9(1), 108–114. https://doi.org/10.2979/jims.00030
Adeni, A., Hakim, L., & Hasanah, S. (2023). Rethinking Islamic Da’wah Model in the Context of Digital Space. Proceeding of Saizu International Conference on Transdisciplinary Religious Studies, 285–294. https://doi.org/10.24090/icontrees.2023.348
Afriani, S. H. (2021). Berkelakar and Directives in Palembang Malay: The Islamic Humor Discourse in Indonesia. JOURNAL OF INDONESIAN ISLAM, 15(2), 301. https://doi.org/10.15642/JIIS.2021.15.2.301-328
Ali Mursyid Azisi, & Nur Syam. (2023a). Moderasi Beragama di Ruang Digital: Studi Kontribusi Habib Husein Ja’far dalam Menebar Paham Moderat di Kanal Youtube. EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM, 32(1), 125–141. https://doi.org/10.30762/empirisma.v32i1.803
Ali Mursyid Azisi, & Nur Syam. (2023b). Moderasi Beragama di Ruang Digital: Studi Kontribusi Habib Husein Ja’far dalam Menebar Paham Moderat di Kanal Youtube. EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM, 32(1), 125–141. https://doi.org/10.30762/empirisma.v32i1.803
Atho’ul Karim, A., & Nuraziza, F. (2024). STRATEGI DAKWAH GENERASI MILENIAL: Studi Kasus Rutinan Minggu Legi (Ngaji dan Maulid Diba’) STAIMU Mukomuko. Al-Idaroh: Media Pemikiran Manajemen Dakwah, 4(1), 1–11. https://doi.org/10.53888/alidaroh.v4i1.691
Baharun, H., & Intania, I. (2020). INTERAKSI SIMBOLIK DAN IMAJI RELIGIOUS DALAM MEMBANGUN CITRA PONDOK PESANTREN NURUL JADID. Atthulab: Islamic Religion Teaching and Learning Journal, 5(1), 71–85. https://doi.org/10.15575/ath.v5i1.7317
Burke, L. (2020). Adaptation in the Age of Media Convergence. Adaptation, 13(2). https://doi.org/10.1093/adaptation/apaa021
Bustomi, A., & Zuhairi, Z. (2021). Aktualisasi Nilai-Nilai Moderasi dalam Pandangan Islam. Tapis : Jurnal Penelitian Ilmiah, 5(2), 158. https://doi.org/10.32332/tapis.v5i2.4052
Campbell, H. A. (2024). Looking Backwards and Forwards at the Study of Digital Religion. Religious Studies Review, 50(1), 83–87. https://doi.org/10.1111/rsr.17062
Centola, D., & Baronchelli, A. (2015). The spontaneous emergence of conventions: An experimental study of cultural evolution. Proceedings of the National Academy of Sciences of the United States of America, 112(7). https://doi.org/10.1073/pnas.1418838112
Chauvin, C. (2017). Callbacks in Stand-Up Comedy: Constructing Cohesion at the Macro Level Within a Specific Genre. https://doi.org/10.1007/978-3-319-54556-1_8
Chen, S. (2023). The Influence of Social Media Platforms on Self-Identity In the New Media Environment: The Case of TikTok and Instagram. SHS Web of Conferences, 165. https://doi.org/10.1051/shsconf/202316501020
Cheong, P. H. (2017). The vitality of new media and religion: Communicative perspectives, practices, and changing authority in spiritual organization. New Media and Society, 19(1). https://doi.org/10.1177/1461444816649913
Chua, S., & Westlund, O. (2019). Audience-centric engagement, collaboration culture and platform counterbalancing: A longitudinal study of ongoing sensemaking of emerging technologies. Media and Communication, 7(1EmergingTechnologies). https://doi.org/10.17645/mac.v7i1.1760
Creswell, J. W. (2003). Research design Qualitative quantitative and mixed methods approaches. Research Design Qualitative Quantitative and Mixed Methods Approaches. https://doi.org/10.3109/08941939.2012.723954
Firdaus, M. R., & Sidik, M. D. H. (2024). Constructing Religious Legitimacy in the Digital Public Sphere: A Study of Islamic Discourse on Social Media. Khazanah Theologia, 6(2), 85–110. https://doi.org/10.15575/kt.v6i2.33173
Hasanah, U., Holilah, I., Saeful Milah, A., & Halimatusa’diah, H. (2025). The Transformation of Tablighi Jamaat’s Da’wah: Digital Adaptation and Political Engagement in Indonesia. Ilmu Dakwah: Academic Journal for Homiletic Studies, 19(1), 235–266. https://doi.org/10.15575/idajhs.v19i1.45960
Häussler, T. (2021). Civil society, the media and the Internet: changing roles and challenging authorities in digital political communication ecologies. Information Communication and Society, 24(9). https://doi.org/10.1080/1369118X.2019.1697338
Indriani, E., Dalimunthe, S. F., & Surip, M. (2022). ANALISIS WACANA PADA ROASTING KIKI SYAHPUTRI TERHADAP ERICK THOHIR MENGGUNAKAN TEORI NORMAN FAIRCLOUGH. BAHAS, 33(2), 120. https://doi.org/10.24114/bhs.v33i2.35589
Ionescu, C. G., & Licu, M. (2023). Are TikTok Algorithms Influencing Users’ Self-Perceived Identities and Personal Values? A Mini Review. In Social Sciences (Vol. 12, Issue 8). https://doi.org/10.3390/socsci12080465
Jenkins, H., & Plasencia, A. (2024). Convergence Culture: Where Old and New Media Collide. In Is the Universe a Hologram? https://doi.org/10.7551/mitpress/10428.003.0018
Juhaeriyah, S. (2022). INTERNALISASI NILAI MODERASI BERAGAMA SEBAGAI UPAYA PENCEGAHAN RADIKALISME PADA SANTRI DI PONDOK PESANTREN AL-QUR’AN ATH-THABRANIYYAH. Al-Hikmah, 8(1), 131. https://doi.org/10.30651/ah.v8i1.12981
Karizat, N., Delmonaco, D., Eslami, M., & Andalibi, N. (2021). Algorithmic Folk Theories and Identity: How TikTok Users Co-Produce Knowledge of Identity and Engage in Algorithmic Resistance. Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2). https://doi.org/10.1145/3476046
Khairullah, & Recha Mardiianty Rachmi. (2024). Utilisasi Media Dan Komunikasi Visual Dalam Dakwah di Era 5.0. Al-Jamahiria : Jurnal Komunikasi Dan Dakwah Islam, 2(2), 124–135. https://doi.org/10.30983/al-jamahiria.v2i2.8667
Khotimah, N., Supena, I., Amin, N., Putra, P. A., & Setyawan, A. (2024). Analysis of Digital Da’wa Ideology on Social Media: A Case Study of Preaching Actors on Youtube. Ilmu Dakwah: Academic Journal for Homiletic Studies, 18(2), 283–302. https://doi.org/10.15575/idajhs.v18i2.33698
Luthfi, M., Karimullah, S. S., & Nugraha, A. R. (2024). THE IMPORTANCE OF HUMOR ELEMENTS IN ISLAMIC DA’WAH MESSAGES AMONG THE MILLENNIAL GENERATION. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 9(1). https://doi.org/10.22515/albalagh.v9i1.8667
Masip, P., Ruiz-Caballero, C., & Suau, J. (2019). Active audiences and social discussion on the digital public sphere. Review article. Profesional de La Informacion, 28(2). https://doi.org/10.3145/epi.2019.mar.04
Mohammad Ramdhan Alfisyahrin, G. (2022). DARK COMEDY SEBAGAI MEDIA DAKWAH: Studi Analisis Wacana Kritis Pesan Dakwah Pada Konten YouTube Pemuda Tersesat [Skripsi]. UIN Profesor Kiai Haji Saifuddin Zuhri.
Muchtar, C., Dwi Noviani, Mardeli, Mutiara, & Manna Dey. (2022). RELIGIOUS MODERATION IN THE FRAMEWORK OF LIFE. International Journal of Islamic Education, Research and Multiculturalism (IJIERM), 4(2). https://doi.org/10.47006/ijierm.v4i2.142
Muhammad Gaffari. (2023). Persepsi dan Pemaknaan Anak Muda terhadap Tayangan Konten Pemuda Tersesat di Channel YouTube Majelis Lucu Indonesia. Jurnal Media Dan Komunikasi, 3(1), 33–45. https://doi.org/10.20473/medkom.v3i1.36286
Müller, J., & Friemel, T. N. (2024). Dynamics of Digital Media Use in Religious Communities—A Theoretical Model. Religions, 15(7), 762. https://doi.org/10.3390/rel15070762
Novak, C., Haselbacher, M., Mattes, A., & Limacher, K. (2022). Religious “Bubbles” in a Superdiverse Digital Landscape? Research with Religious Youth on Instagram. Religions, 13(3). https://doi.org/10.3390/rel13030213
Nurrohim, A., Setiawan, A. H., Sweta, A. A., & . M. (2024). The Concept of Islamic Moderation in Indonesia: A Comparative Study in Tafsir An-Nur and Tafsir of the Ministry of Religious Affairs (MORA). International Journal of Religion, 5(10), 2110–2125. https://doi.org/10.61707/5b1e9h02
Pahlevi, R. (2023). Strategi Dakwah Digital Habib Husein Ja’far Al-Hadar. Jurnal Ilmu Sosial, Humaniora Dan Seni, 1(2), 141–151. https://doi.org/10.62379/jishs.v1i2.680
Putra Pangestu, P., & Ulum, M. B. (2022). Konten Pemuda Tersesat dan Pengaruhnya terhadap Efektivitas Dakwah Masa Kini. Medina-Te : Jurnal Studi Islam, 17(1), 39–51. https://doi.org/10.19109/medinate.v17i1.9306
Putri, D. S., Achmad, Z. A., Alamiyah, S. S., Arviani, H., & Febrianita, R. (2022). Kritik Satire pada Pejabat Negara Indonesia melalui Roasting Stand-Up Comedy Kiky Saputri di Youtube. Jurnal Nomosleca, 8(2), 132–145. https://doi.org/10.26905/nomosleca.v8i2.7673
Rahmayani, A., Hidayat, A., Anjasmara, A., & Andriyana, A. (2024). Penggunaan bahasa oleh komika Kiky Saputri dalam acara HUT indosiar meroasting crazy rich indonesia (Analisis Wacana Kritis Norman Fairclough). Anafora: Jurnal Penelitian Mahasiswa Pendidikan Bahasa Dan Sastra Indonesia, 4(2), 81–88. https://doi.org/10.25134/ajpm.v4i2.49
Risma Alviyanti, & Nur Hidayat Muh Said. (2025). Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube. Concept: Journal of Social Humanities and Education, 4(1), 21–31. https://doi.org/10.55606/concept.v4i1.1726
Ritonga, M., Farid, A. S., & Manda, V. K. (2024). Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology. Feedback International Journal of Communication, 1(4), 238–249. https://doi.org/10.62569/fijc.v1i4.103
Rouf, A. (2020). Penguatan Landasan Teologis: Pola Mewujudkan Moderasi Kehidupan Beragama. Jurnal Bimas Islam, 13(1), 105–140. https://doi.org/10.37302/jbi.v13i1.148
Ruiz-Gurillo, L., & Linares-Bernabéu, E. (2020). Subversive humor in Spanish stand-up comedy. Humor, 33(1). https://doi.org/10.1515/humor-2018-0134
Rustandi, R. (2020). Cyberdakwah: Internet Sebagai Media Baru Dalam Sistem Komunikasi Dakwah Islam. NALAR: Jurnal Peradaban Dan Pemikiran Islam, 3(2), 84–95. https://doi.org/10.23971/njppi.v3i2.1678
Sikumbang, A. T., Dalimunthe, M. A., Kholil, S., & Nasution, N. F. (2023). Digital Da’wah Indonesia Ulema in the Discourse of Theology. Pharos Journal of Theology, 105(1). https://doi.org/10.46222/pharosjot.1051
’Ulyan, M. (2023). Digital Da’wah and Religious Authority: A Narrative Review of Islamic Preaching in the Social Media Era. Sinergi International Journal of Islamic Studies, 1(3), 100–113. https://doi.org/10.61194/ijis.v1i3.591
Van Denend, J., Ford, K., Berg, P., Edens, E. L., & Cooke, J. (2022). The Body, the Mind, and the Spirit: Including the Spiritual Domain in Mental Health Care. Journal of Religion and Health, 61(5). https://doi.org/10.1007/s10943-022-01609-2
Vieten, C., Oxhandler, H. K., Pearce, M., Fry, N., Tanega, C., & Pargament, K. (2023). Mental health professionals’ perspectives on the relevance of religion and spirituality to mental health care. BMC Psychology, 11(1). https://doi.org/10.1186/s40359-023-01466-y
Weissenrieder, M., & Fairclough, N. (1997). Critical Discourse Analysis: The Critical Study of Language. The Modern Language Journal, 81(3). https://doi.org/10.2307/329335
Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices. Religions, 13(4), 335. https://doi.org/10.3390/rel13040335
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Muhammad Ruhul Qudus, Siti Kholifah, Mangku Purnomo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish articles in Communicatus: Jurnal Ilmu komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
