Digital Marketing for Startup: A Systematic Literature Review

Authors

  • Ni Putu Nurwita Pratami Wijaya Universitas Pendidikan Indonesia, Indonesia
  • Vanessa Gaffar Universitas Pendidikan Indonesia, Indonesia
  • Bambang Widjajanta Universitas Pendidikan Indonesia, Indonesia
  • Denny Andriana Universitas Pendidikan Indonesia, Indonesia
  • Dwinto Martri Aji Buana National Taiwan University of Science and Technology, Taiwan, Province of China
  • Rennyta Yusiana Telkom University, Indonesia

Keywords:

Business Competitive, Digital Marketing, Start-up, Systematic Literature Review

Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.

References

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Published

2025-12-28

How to Cite

Wijaya, N. P. N. P., Gaffar, V., Widjajanta, B., Andriana, D., Martri Aji Buana, D., & Yusiana, R. (2025). Digital Marketing for Startup: A Systematic Literature Review. Journal of Islamic Economics and Business, 5(2), 292–315. Retrieved from https://www.journal.uinsgd.ac.id/index.php/jieb/article/view/48971

Issue

Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business

Section

Articles

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Copyright (c) 2025 Ni Putu Nurwita Pratami Wijaya, Vanessa Gaffar, Bambang Widjajanta, Denny Andriana, Dwinto Martri Aji Buana, Rennyta Yusiana (Author)

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