QRIS Adoption in West Java: Evidence from A Muslim-Majority Region

Authors

  • Maghfur Abdullah, Indonesia
  • Indrawati Telkom University, Indonesia

DOI:

https://doi.org/10.15575/jieb.v5i2.54607

Keywords:

QRIS, Digital Payment, Technology Adoption, UTAUT, Systematic Literature Review

Abstract

The unprecedented growth of digital payments has made the Quick Response Code Indonesian Standard (QRIS), introduced by Bank Indonesia, a crucial layer in Indonesia’s cashless infrastructure. As a Muslim-majority region with a high number of micro, small, and medium enterprises (MSMEs), West Java is an appropriate context for understanding the implementation of QRIS. This study synthesizes the existing literature on QRIS and digital payment adoption through a systematic review of UTAUT- and UTAUT2-based studies. The results demonstrate that performance expectancy, social influence, facilitating conditions, habit, and trust are most often identified as determinants of behavioral intention and usage behavior, while evidence on age and gender differences remains mixed. The review also reveals limited attention to sub-national and Muslim-majority regional contexts and conceptually integrates technology acceptance, trust–risk, and socio-religious perspectives to provide a more contextual understanding of QRIS adoption. These findings offer implications for future research and policy-making on regional digital payment ecosystems.

References

Acheampong, P., Zhiwen, L., Hiran, K. K., Serwaa, O. E., Boateng, F., & Bediako, I. A. (2018). Examining the intervening role of age and gender on mobile payment acceptance in Ghana: UTAUT model. Canadian Journal of Applied Science and Technology, 5(2), 141–151.

Ajah, E. O., Ononiwu, C., & Nche, C. (2022). Harmonizing multi-dimensional events that characterize tech start-up emergence in emerging economies: A systematic review. Journal of Entrepreneurship in Emerging Economies, 14(5), 812–850. https://doi.org/10.1108/JEEE-11-2021-0420

Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.

Azeem, M., & Khanna, A. (2023). A systematic literature review of startup survival and future research agenda. Journal of Research in Marketing and Entrepreneurship, 26(1), 111–139. https://doi.org/10.1108/JRME-03-2022-0040

Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50, 418–430.https://doi.org/10.1016/j.chb.2015.04.024

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.

Bruce, E., Shurong, Z., Akakpo, A., & Oppong, J. (2022). Impact of social media on start-up survival: Qualitative evidence from Ghana. Journal of Management, Economics, and Industrial Organization, 6(2), 48–69. https://doi.org/10.31039/jomeino.2022.6.2.4

Chaffey, D., & Chadwick, F. E. (2016). Digital marketing: Strategy, implementation and practice (6th ed.). Pearson Education Limited.

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Thousand Oaks, CA: Sage Publications.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.

Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks, CA: Sage Publications.

Hawaldar, I. T., Ullal, M. S., Sarea, A., Mathukutti, R. T., & Joseph, N. (2022). The study on digital marketing influences on sales for B2B start-ups in South Asia. Journal of Open Innovation: Technology, Market, and Complexity, 8(1). https://doi.org/10.3390/joitmc8010023

Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). New York, NY: McGraw-Hill Education.

Hussain, M., Mollik, A. T., Johns, R., & Rahman, M. S. (2018). M-payment adoption for bottom of pyramid segment: An empirical investigation. International Journal of Bank Marketing.

Indrawati, Dharmawan, R. H., & Pillai, S. K. B. (2023). Analyzing factors influencing continuance intention of a digital wallet: A study using modified UTAUT2 model. In Proceedings of the International Conference on Advancement in Data Science, E-Learning and Information Systems (ICADEIS 2023). IEEE. https://doi.org/10.1109/ICADEIS58666.2023.10270902

Iradianty, A., & Aditya, B. R. (2021). Student awareness of digital payment services: A case study in Indonesia. Journal of Physics: Conference Series, 1823(1), 012036. https://doi.org/10.1088/1742-6596/1823/1/012036

Kim, J., & Choi, H. (2019). Value co-creation through social media: A case study of a start-up company. Journal of Business Economics and Management, 20(1), 1–19. https://doi.org/10.3846/jbem.2019.6262

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420

Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital marketing utilization index for evaluating and improving company digital marketing capability. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030153

Ningrum, R. A., & Setiawan, A. (2024). Gender differences in the adoption of QRIS among urban millennials in Indonesia. Jurnal Sistem Informasi dan Bisnis Digital, 6(1), 15–27.

Parida, D. K. (2021). An empirical study on social media conversation to increase brand awareness: Startup organization context. Academy of Marketing Studies Journal, 25(4), 1–8.

Prabowo, R. S. H., & Widodo, T. (2021). Analisis penerapan model unified theory of acceptance and use of technology 2 (UTAUT2) pada adopsi penggunaan mobile payment Jenius. eProceedings of Management, 8(5).

Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth. Technological Forecasting and Social Change, 186, 122128. https://doi.org/10.1016/j.techfore.2022.122128

Schiffman, L., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle River, NJ: Pearson Education.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). Chichester, UK: John Wiley & Sons.

Shahzad, M. F., Khan, K. I., Saleem, S., & Rashid, T. (2021). What factors affect the entrepreneurial intention to start-ups? Journal of Open Innovation: Technology, Market, and Complexity, 7(3). https://doi.org/10.3390/joitmc7030173

Silva, D. S., Ghezzi, A., Aguiar, R. B. de, Cortimiglia, M. N., & ten Caten, C. S. (2020). Lean startup, agile methodologies and customer development for business model innovation. International Journal of Entrepreneurial Behaviour and Research, 26(4), 595–628. https://doi.org/10.1108/IJEBR-07-2019-0425

Teece, D. J., Pisano, G., & Shuen, A. (2018). Dynamic capabilities and strategic management. Local Economy, 33(3), 307–328. https://doi.org/10.1177/0269094218765167

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157–178.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the Association for Information Systems, 17(5), 328–376.

Downloads

Published

2026-02-26

How to Cite

Maghfur, & Indrawati. (2026). QRIS Adoption in West Java: Evidence from A Muslim-Majority Region. Journal of Islamic Economics and Business, 5(2), 613–631. https://doi.org/10.15575/jieb.v5i2.54607

Citation Check